McDonald Research Paper Example | Topics and Well Written Essays - 750 words

McDonald - Research Paper Example McDonald’s is popular for its Big Mac Burger, Fries, several soft drinks and different fast food items. The company believes in serving the food of supreme quality with value added customer service. The business operation of McDonald’s reflects in their mission and vision statement. They kept promises by serving quality food product in order to satisfy customers. People of present era choose McDonald’s outlet for dine out in order to attend several corporate meeting, family and friends get together, celebrating birthday parties and many other reasons (Schroff & Tresnowski, 2012). McDonald’s is not only the leader of US but they have successfully dominating the global fast food industry. Brand extension is one of the important marketing strategies which helps the organization to increase their customer base and can impact on the business performance of the particular company. The brand extension or the product line extension strategy of McDonald’s may recognize the negative impact of the McDonalds’ happy meal and restrain child obesity through product line extension. The brand extension strategy of McDonald’s may feature the CSR activity in order to promote healthy fast food for children. Fast food is the junk food that increases the fat and calorie level of human body. Moreover, the consumption of fast food results children obesity. These issues affected on the business performance of McDonald’s in US. American Dietetic Association, Food and Drug administration, centre for science in the public interest, Harvard school of public health and the physicians committee for responsible medicine has opposed the marketing strategies of McDonald’s. Moreover, the government restricted the television promotion of the newly launched food products targeting the kids. The research work mainly focused on the key turning points in order to develop the problem statements

Effect on US and EU by Israeli-Palestinian War and What Should Be Done Research Paper

Effect on US and EU by Israeli-Palestinian War and What Should Be Done - Research Paper Example The war to destroy Israel by Palestine should be condemned. It would constitute an unjust war against the existence of Israel. However, the United Nations and European states fail to acknowledge the gravity of Palestine’s aspirations to destroy Israel. Palestinians have been seen to be continuously attacking Israeli civilians. Several countries had come forward with their own peace plans to end the war. The objective of these countries is to end the war between Palestine and Israel, and to establish peace in the region. Each plan is similar, which suggests the existence of two separate states with a recognized border along the present green line that divides both the states. It has even been suggested that there should be a mutual agreement between these two nations, in relation to their borders. However, there is strategy regarding the process through which consensus will be arrived. There are widespread disagreements between these two nations in almost all aspects. Similarly, there is deep rooted hatred among the people against each other. Success can be assured if the Palestinians stop promoting terrorism and Israel stops expansionist moves by renouncing any further occupation. In reality, Israel and Palestine do not find these options to be attractive. However, several political parties in these states have demanded of their government to adhere to renunciations. Fortunately, the peace movement is gaining momentum on both sides, and Palestinians are opposing Palestine terrorism (Walzer). Israel is not only a small Jewish state in the Middle East region; it is also devoid of any natural resources. It is totally dependent on US support for its existence, which provides it with assistance to the tune of billons of US dollars, annually. In addition, the US also provides military and political support to Israel. The latter has been distinguished for its practice