Industry report Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Industry report - Research Paper Example Since then, it has sold a record of over 3000 cars for a short period of time, a fact which has been attributed to its ambitious plans and product launches which have been put into place by the company. The Maserati product also has the convertible type in place which has been confirmed to be the Maserati Levante, the first SUV from Maserati in 2015 and another model named 2+2 which will be rolling out in next year. All these are attempts of the Italian car giant of trying to place a production output cap of 75,000 globally. The racing market has been flooded by many car giants like Subaru, Mitsubishi and Toyota who try to portray themselves as the best ahead of the rest and there was a time when Maserati withdrew from factory racing participation due to Guidizzolo tragedy (A 4.2 L Ferrari travelling at a speed of 250KM/H blew a tire and crashed into the roadside crowd, killing the driver, co-driver and ten spectators including five children) in 1957 which tarnished their name but this did not hinder them from producing cars for privateers. They became more and more focused on building road-going grand tourers which were popular back then. The sporty vehicle is made to impress and with its style, it sure provides the luxury that anyone on this globe entirely needs. Maserati’s main focus of indulging in the racing industry was to provide the best engine and chasis necessary in racing. This was to make them as an easily identifiable lot when it came to car selection. However, with the help of a few factors highlighted here below, one will understand Maserati’s target with ease. In order to face off competition from other car companies, Maserati has rolled a list of its very luxurious machines with an intend of increasing its following globally. These cars include the Maserati Quattroporte which is an amazing sporting luxury saloon, a sixth generation vehicle which was introduced in 2013. However,